During the early 1990s, Kevin McMahon started the industrial rock band Prick. Prick was eventually signed to Trent Reznor and John Malm's Nothing Records label. The band's debut self-titled album was released in 1995, with Reznor producing four of the album's ten tracks. Prick's lead single, "Animal," received high rotation on MuchMusic and MTV, and Prick opened the US leg of Nine Inch Nails and David Bowie's Outside tour. Unfortunately, Nothing's parent label, Interscope Records, dropped Prick before McMahon could record a follow-up.