Jimmy Ruffin (born 7 May 1939 in Collinsville, Mississippi) is an American soul singer. His 1966 hit "What Becomes of the Brokenhearted" was a major success and his most well-known song. He was offered a chance to sing with The Temptations, but he politely declined in favor of his younger brother, David Ruffin. After the success of "What Becomes of the Brokenhearted", the intended follow-up, "East Side West Side", was released only in Australia due to an argument with Motown head Berry Gordy. The song was written by Ron Welser and Flamingos' member Terry Johnson.