Versatility is the dominating quality of J Reno’s artfully violent hip-hop. He grabs the genre by the throat, infuses his own unique style, embraces diversity and challenges convention with his dangerous creativity. “Music is my life,” says J Reno. It is paramount for him and his devotion yields tremendous returns in the form of infectious hip-hop songs that help to redefine the genre while maintaining the elements of the style that bring listeners to the record stores. J Reno’s music conjures a variety of emotions in the listener, replicating his own feelings for music.