In 1999, Jim Magas, with no knowledge or background in electronic music or its production set out to become a one-man force in electronic rock. Beginnings were shaky as Magas struggled to achieve the new sounds he was hearing in his brain. How could he make it more powerful? Magas began honing his new craft on the same stages that he once commanded as singer of LAKE OF DRACULA and COUCH. MAGAS' raw charm attracted the attention of Detroit's ADULT, who released BAD BLOOD and FRIENDS FOREVER on their Ersatz Audio imprint.