(1) William “Duce” Branch a.k.a. “The Ambassador” is Christian hip-hop artist who has recorded both independently and as a founding member of the group The Cross Movement. He is also one of the teaching pastors at Epiphany Fellowship, a church plant in North Philadelphia, Pennsylvania, USA. Branch is also former president of Cross Movement Ministries. According to his web site, Branch has been ministering Christian gospel since 1991. He states that his desire is "to be a model and a messenger of the gospel’s transforming power especially (but not exclusively) among the hip-hop generations.