Set apart by his rapping style and influence on Snoop Doggy Dogg (by Snoop's own admission), Richie Rich first entered music in the late '80s with the Oakland-based group 415. With D-Loc, DJ Darryl, and JED, Rich crafted a Bay Area classic called 41Fivin', which sold well around the region and spawned a Richie Rich solo album, Don't Do It. As the group was ready to sign a major-label contract with Priority in 1990, however, Richie Rich was arrested for possession of cocaine.

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