Whales in Cubicles hail from London, UK, and were founded by singer Stef Bernardi in 2010. The inspiration for the name came from Andrew Bird's song "Plasticities". Whales in Cubicles' early demos were self-recorded. Once posted online, the demos gained the band attention from the indie label Young and Lost Club, who released the recording of "We Never Win" as the band's first single in 2012. The single attracted the attention of XFM's John Kennedy, who featured the song as his X-posure Big One and invited the band to perform as his One Night Stand live session in February 2012.