Admit it. True singing hasn't been in the forefront of contemporary R&B music in years. Check the charts. The hits rely on popular cameos, unique heavily synthesized vocals, or gimmicky storylines. Interscope's new R&B/pop trio i15 could not have arrived at a better time. Their debut single "Lost In Love" reminds the masses that feel-good singing, palatable lyrics and a driving, head-knocking track is the simplest way to create something timeless that is easily distinguished from the disposable.