At the end of 2008, LoveHateHero felt like it was time to step outside the boundaries they had created for themselves with their previous efforts. After building a solid fan base with their first two albums, Just Breathe and White Lies, which they had supported by touring nationally with such acts as Chiodos, Funeral for a Friend, and Scary Kids Scaring Kids, the band, despite all their hard work, felt like they had not quite hit their stride.

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