At a time when the British invasion and folk rock were culturally dominant, Fuller stuck to Buddy Holly's style of classic rock and roll with Tex Mex flourishes. His recordings reveal the influence of Eddie Cochran, the Beatles, Elvis Presley, Little Richard and the Everly Brothers in cover recordings and original compositions, as well as instrumental surf guitar. Less well known was Fuller's ability to emulate the reverb-laden surf guitar sounds of Dick Dale and the Ventures. His first Top 40 hit was the Buddy Holly cover song "Love Made a Fool of You".

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