Cloudberry Jam was formed in 1991 as a typical Swedish indie-pop band, using loads of guitars as an essential ingredient. One year later their record debut was released, the EP "LA LA LA". The pop tunes were then influenced by classical Motown pop, jazz and bossanova, something that became more prominent in the 6-track CD The art of being cool. That EP that gave Cloudberry Jam really good reviews and led to that Quattro Label in Japan started to show interest.

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