Established in 2008 as a chemistry experiment between Tim Farr and Mario Santana, two unemployed but anxiously curious Brooklynites with post-doctoral degrees in deferred student loans, skateboarding and couchsurfing. With friends Adrian Granada, Scott Eisenberg, a van named Ron Burgundy and a mgmt grassroots team of interns, they set out cross country in '09 playing over 150 shows including fests like SXSW, NXNE and MidPoint.

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